Speak Softly and Carry a Big Stick

Stop the epidemic of inactivity! 80% of Americans don’t get even 20 minutes of moderate activity every day! 50% of people who start an exercise program quit within a few months. I need a math scholar to tell me what that means statistically. But it looks like a lot of people want to exercise, they just can’t stick with it for some reason.

What are we spending our marketing time on? If it’s getting people to start an exercise program, it might be time to make a pivot toward preventing people from quitting. I believe we personal trainers can no longer be passé about horrific retention rates. I believe we need to work much harder at coaching clients to maintain an exercise program.

Yes! I’m saying the epidemic of inactivity is OUR responsibility to take! And I’m encouraging you to believe it is a worthy battle!

Inactivity is a world-wide health problem with links to every sort of disease known to man. We are the true health professionals. I believe there is no better time than now to take the lead through more focused education and intention   to help people quit their lifestyle of inactivity.

I hope you’ll join me!